Necessità dell’apparenza e memoria dell’effimero: Il doppio volto della moda nella riflessione estetica di Th. W. Adorno

The aim of the paper is to investigate the question of the art-fashion relationship as it emerges, in a theoretical context full of (necessarily) unresolved tensions, from the aesthetical-philosophical reflection of Theodor W. Adorno. In particular, the paper highlights how, underlying the idea according to which modern art must open itself (consciously) to the encounter with fashion – to the point of introjecting it into the same sensible structure of the work, i.e. into its “form” –, two motivations are essentially traceable. That is, on the one hand, the ability that fashion has to embody the non-transcendibility of the ephemeral, therefore the impossibility of redeeming-sublimating the dimension of caducity, and on the other hand its ability to exhibit the necessity of appearance: the right that the sensible has to value in itself, beyond any metaphysical justification.